The game is provided by Active Data Online Pty Ltd. It was designed in consultation with academic economists, MBAs, entrepreneurs and gamers. The gameplay includes elements of business administration, finance, accounting, marketing, human resource management, company and contract law, business ethics, macroeconomics, microeconomics, behavioural economics and non-cooperative game theory.

The game was launched in April 2005. Some say, it is the most realistic, enjoyable and addictive business simulation.

The system is powered by Microsoft asp.net 2.0 and ajax.

Images in the user guide and on the front page of the site are licenced from iStock International Inc.