About the system
The game is provided by Active Data Online Pty Ltd. It was designed in consultation with academic economists, MBAs, entrepreneurs and gamers. Each of these contributers helped to create this very intriguing and unique game. The game is a simulation game and the gameplay includes elements of business administration, finance, accounting, marketing, human resource management, company and contract law, business ethics, macroeconomics, microeconomics, behavioral economics and non-cooperative game theory.
The game was launched in April 2005. A launch party was held with business associates and friends. There were lots of stations to play this new game, and cheers over how much fun everyone seemed to have playing it. There were champagne toasts, snacks and a fun filled online gift baskets for the creative director. Some say, it is the most realistic, enjoyable and addictive business simulation. That commentary sounds kind of silly, but the realty or simulation games(sim games) are incredibly popular. Living an alternative life is thrilling.
We wonder now where the game is being played. Is it being used as a business tool to try out different strategies? Or has it become relegated to teenage kids who are obsessed with simulation games? Who knows…
Other tid bits of information :
The system is powered by Microsoft asp.net 2.0 and ajax.
Images in the user guide and on the front page of the site are licensed from iStock International Inc.